It appears that Sony is in defensive mode, after Nintendo's last week announcement that Nintendo DS recorded 100 million sales in 4 years and 3 months; the video game console defeated Sony's PlayStation 2 that achieved the mile stone in 5 years and 9 months. Shocked by Nintendo's report, Sony is looking to slash the price of its PS3, say the analysts.

According to analysts, Sony was already under pressure from video-game publishers to reduce the price of its PlayStation 3 console. Sony lost many of its PS3 customers to Will worldwide because of its price issue. The PS3 is highly acclaimed for its processing power, graphics and Blu-ray movie player, but the U. S. sales of PS3 have dropped for three consecutive months.

The analysts feel that the video-game publishers, suffering losses due to Sony's high priced PS3, have already started rolling out games solely for Nintendo's low priced Wii. According to analysts, Electronic Arts Inc. is releasing some titles solely for Wii. The video-game publisher displayed games for the Nintendo player at a company event last week.

Peter Moore, head of sports games at Redwood City, California- based Electronic Arts, says "You can't ignore the company (Nintendo) who has half the market."

Mike Hickey, an analyst with Janco Partners Inc. in Greenwood Village, Colorado, says that Sony is likely to cut the PS3 price from $50 to $100 this month or next. According to Hickey, starting at $399.99, Sony PS3 is $200 pricier than Microsoft's the lowest-priced Xbox 360 and $150 pricier than the market-leading Wii.