Los Angeles  - Comedian Sacha Baron Cohen has revealed the first film footage of the gay character who will succeed fake journalist Borat as the subject of his next movie.

Cohen revealed the footage at the South by Southwest Festival in Austin, where he explained that the character, a self-styled gay Austrian fashion commentator named Bruno, was trying to become "the biggest Austrian celebrity since Hitler."

In the scenes shown by Cohen, Bruno appears to audition African babies that he wants to adopt in order to sell pictures. Another scene shows him organizing a wrestling match which turns into a gay smooch, while a third excerpt sees him in a TV dating show looking for Mr Right. (dpa)