Ever since its launch at the TechCrunch50 conference in September, GoodGuide, the online database for product-specific information, has become fairly popular. The Berkeley, California-based company, which raised $3.73 million in its first funding round, gives a clear picture to the users as to whether a particular product is healthy, environmentally-friendly and ethical.

While the earlier product categories that GoodGuide provided information about comprised personal care and household cleaning products, and lately toys, the company has also included food listings within its periphery. The listings of GoodGuide can also be checked while shopping, via its iPhone application.

GoodGuide has been deliberately taking time to add newer categories to its list, because it did not want to compromise with its biggest selling point - the extensive breadth of its data. The company has set people thinking seriously about their health and the so-called carbon footprint in the day-to-day products that they make use of.

However, at the same time, people know quite well that the mere labeling of a particular food product as "organic" cannot be termed as complete information about the product. As such, GoodGuide offers comprehensive information about food products - including aspects like the environmental practices used by its manufacturer; its nutritional value vis-a-vis other similar products available, and lots more!