Startup Zeebo to launch low-cost game console for the developing-world markets

At two of the forthcoming conferences - the Game Developers Conference and GamesBeat 09 conference - the San Diego, California-based startup Zeebo intends introducing its console specifically aimed for those developing-world markets which the game console biggies hesitate venturing into!

The conferences will see John Rizzo, CEO of Zeebo - a company funded by Brazilian video game company Tectoy - talk about the company's plans to launch a low-cost game console in markets like South America, where the acceptance levels are woefully low due to high costs of game consoles as well as game piracy.

Giving a cue about the implicit strategy behind the company's singular decision to open up in certain hitherto-avoided markets, Rizzo said: "With this approach, we won't be competing directly with the big three."

Zeebo's console comes in a 640 x 480 resolution, is nearly Wii's size, and plays games with the somewhat `obsolete' graphics quality. Other specs of Zeebo's console include the Qualcomm 3G chip set as its central processor and graphics; two universal serial bus ports (USB); an SD flash memory card slot; 1 GB flash memory; 256 MB RAM; a game controller, and a wall charger.

With its cellular 3G connectivity, the Zeebo console allows updates and game downloads using the cellular phone connection, which is more widely used in the developing world compared to the Internet!

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