There seems to be tough battle for Apple Inc. in China as it has been revealed that it has lot a major case regarding its iPad trademark there against Proview Technology (Shenzhen). It has been known that Proview Taipei was the owner of the 'iPad' trademark from the very beginning, and it was Apple which bought the rights to use the trademark from Proview Taipei in 2009 with a payment of 35,000 pounds ($54,616). However, Apple was not allowed to use the trademark on Chinese mainland.
The cash crunched Proview Shenzhen has been a famous flat-panel display producer at one point of time, but now it’s one the verge of going bankrupt. There are reports that Li Su, the President of Beijing-based Hejun Vanguard Group, a leading management consultancy firm, has been roped in to manage the debt issue.
It has been confirmed that a Chinese court has declared Proview, the real owner of the "iPad" name. With this, the Shenzhen-based company would be getting $1 billion-plus compensation from Apple for copyright infringement.
Though it was believed that the companies would resolve the matter mutually, the case later got into the legal format. "Their copyright infringement is very clear. The laws are still there and they sell their products in defiance of laws. The more products they sell, the more they need to compensate”, said Huang Yiding of the Hejun Vanguard Group's Public Relations Department.
It was noticed in September that Apple had been selling the iPad on the Chinese mainland under the 'iPad' trademark, and that’s where all the problems started.
This is not for the first time that trademark transfer issues have come into notice as there are many such companies who have entangled in such matters, and now Apple has joined the group.












