It has been recently revealed that the firm AT&T has been able to sell the highest levels of their new range of smart phones in the recent holiday season. It was further added however that the firm is still behind Verizon Wireless when it comes to building new customer relationships, and be able to make more revenue out of them.

It was revealed by the firm that they have sold phones to their new 717,000 customers, merely in their fourth quarter. This means an unbelievable 79% hike since the year before. There has been the overall sale of 9.4 million smart phones in all, as well there have been 7.6million connections activated.

So basically the firm seems to be rolling in wealth and high on profits, even in this horribly recessional trend for the rest of the world markets. It however remains to be seen how the company can use all odds for it and maximize its profits in the time to come. They need to work a little more strategically in making newer customer bases and increasing their long term relationships with their potential buyers. This will build people’s trust in their brand and definitely help them in earning more profits in the time to come.

“We don't know what spectrum caps are going to apply with one transaction to the next. The first issue is not identifying [available] spectrum, but what the rules are. The rules are so fluid; you can drink out of them right now”, said AT&T CEO Randall Stephenson.

It’s a matter of time before the firm can shine in full bloom and be able to maximize its profits in the time to come. They simply need a little more planning and this shall form their brand as one of the strongest in the world markets.