Blockbuster Inc., one of the world's largest providers of in-home movie and game entertainment, has entered into a three-year agreement with LA-headquartered Live Nation, the world's largest live music company.
The deal makes Blockbuster® the exclusive physical retail ticket outlet for Live Nation Ticketing, Live Nation's new in-house ticketing firm, commencing with the start of the 2009 concert season.
Under the agreement, Live Nation will sell its retail tickets exclusively through approximately 500 Blockbuster company-owned stores in strategically chosen markets across the country. The selected stores will offer exclusive blocks of tickets available only at Blockbuster during the first four hours of ticket sales, as well as general ticketing as long as supplies last.
In addition, Blockbuster will be responsible for managing and operating all aspects of the ticket transactional experience.
Further, Blockbuster and Live Nation under the arrangement are committing promotional support, utilizing their comprehensive marketing assets and enormous customer bases, to drive awareness of the new ticketing relationship.












