That Apple is continuing to constrict its restrictions for prospective iPhone app developers is evident from its recent rejection of an application called "Me So Holy," which would have enabled users to style their mugs into portraits akin to Jesus Christ. The app was rejected on the grounds that it "contains objectionable material."

Only last week, Apple had made a clear mention that it would out-and-out reject any new apps that failed to go along with Apple's updated operating system - iPhone OS
3.0 - specific to its smartphone devices.

Detailing the developers about the reason for its rejection, Apple cited Section 3.3.12 from the iPhone SDK agreement which states: "Applications must not contain any obscene, pornographic, offensive or defamatory content or materials of any kind - text, graphics, images, photographs, etc. - or other content or materials that in Apple's reasonable judgment may be found objectionable by iPhone or iPod touch users."

The "Me So Holy" developer Benjamin Kahle has questioned the Apple decision, asking what exactly was "objectionable" about his app, which contained neither violence nor offensive content - in fact, he said it is a "totally nonviolent, religion-based app." Mentioning the rather outrageous 'baby shaker' app and the rejection of the Nine Inch Nails app, Kahle said that Apple is placing religion in the same category as violent apps!