In sync with its GreenHeart initiative launched last September, Sony Ericsson Thursday unveiled its two “eco-friendly” handset models - C901 GreenHeart and Naite. The unveiling of the two energy-efficient “greener” phones reiterates Sony Ericsson’s commitment to push greener features across its product line in the next two-year period.

Both the new models, which will use at least 50 percent recycled plastics, will be sold in smaller packages and will have electronic user manuals.

In a statement pertaining to the new models, Sony Ericsson CEO Hideki Komiyama said: “Today we are announcing ... a commitment to roll out these innovations across the broader portfolio in 2010 and 2011.” In addition, the company said on Thursday that it targets a reduction of 20 percent of its carbon dioxide emissions by 2015.

Sony Ericsson, the world’s fifth-biggest handset maker, has of late been plagued by losses; and with the waning appeal of the eons-old Sony-branded Cybershot cameraphones and Walkman music phones, the company is in dire need of new models to replenish its offering.

As such, Sony Ericsson is lapping up the opportunity of going in for “greener” devices – more so with their ever-growing demand the cellphone industry. According to a recent ABI Research survey, almost one-half of the US consumers have a marked inclination towards the “green” credentials of the suppliers while purchasing devices!