The leader in measuring the digital world - comScore on Thursday (June 4, 2009) released its study based ob the April 2009 data from the comScore Video Metrix service, articulating that U. S. Internet users viewed 16.8 billion online videos during the month, representing an increase of 16 percent versus March. The study reveals that there was a significant increase in video viewing at YouTube during April contributed to the month's sizeable gains.

The comScore study states that in April, Google Sites once again ranked as the top U. S. video property with 6.8 billion videos viewed (40.7 percent online video market share), a 15-percent increase versus March. YouTube. com accounted for more than 99 percent of all videos viewed at the property. Fox Interactive Media ranked second with 513 million videos (3.1 percent), followed by Hulu with 397 million (2.4 percent) and Yahoo! Sites with 355 million (2.1 percent).

According to the comScore study, nearly 152 million U. S. Internet users watched an average of 111 videos per viewer in April. Google Sites reached an all-time high of
107.9 million video viewers during the month. Fox Interactive Media ranked second with 58.8 million viewers, followed by Yahoo! Sites (45.4 million) and Hulu (40.1 million).

The other findings of the comScore study include - 78.6 percent of the total U. S. Internet audience viewed online video. - The average online video viewer watched 385 minutes of video, or 6.4 hours. - 107.1 million viewers watched 6.8 billion videos on YouTube. com (63.5 videos per viewer). - 49 million viewers watched 387 million videos on MySpace. com (7.9 videos per viewer). - Hulu accounted for 2.4 percent of videos viewed, but 4.2 percent of all minutes spent watching online video. - The duration of the average online video was 3.5 minutes.