On the lines of the Hulu advertising system, whereby users can give a 'thumbs up or thumbs down' on the ads shown, Digg.com is also testing a platform - Digg Ads - that would allow users to vote on advertisements, thereby providing the company with timely feedbacks.

Detailing that the voting for the ads shown will be quite similar to the one for original content, Mike Maser, Chief Revenue and Strategy Officer of Digg, said that the Digg Ads system looks at providing users with greater control over the ads they see on the site.

Saying that the ads that net more positive votes, or the so-called Diggs, from users will play more, and excessive negative feedback will cycle an ad out of the system, Maser added: "The more an ad is Dugg, the less the advertiser will have to pay. Conversely, the more an ad is buried, the more the advertiser is charged."

In other words, the more an ad is appreciated, the cheaper it will be; and conversely, the more an ad is disliked, the more the advertiser will have to pay!

However, the best part of the system is that with Digg having extraordinarily ensured that the cost to advertisers remains unchanged, whatever the frequency of their ads, it is essentially a "win-win" situation for all concerned - Digg, the advertisers, and the users!