In its singular endeavor to prevent users from creating fake accounts and crackdown celebrity impersonators, the San Francisco-based Twitter recently announced that it intends launching a "verified accounts" beta later this summer.
Of late, Twitter has run into troubled waters due to celebrity imposters posting fake messages - while St. Louis Cardinals manager Tony La Russa has recently sued Twitter in San Francisco Superior Court for a spurious account in his name; musician Kanye West has also lodged a similar complaint; and a phony account in the name of the Dalai Lama has been suspended!
According to the Twitter co-founder Biz Stone, the introduction of the verification system by the popular micro-blogging site will authenticate the identity of the celebrities - like public officials, famous artists, and athletes - and other famous users at risk, thereby mitigating the chances of impersonation.
Under the provision being worked out, all approved Twitter accounts will include a "Verified Account" seal on the upper right-hand corner. Talking about the verification system, Stone wrote in a blog post: "We hope to verify more accounts in the future but due to the resources required, verification will begin only with a small set."
Though the forthcoming beta will also include public agencies, businesses will not initially be included. Nonetheless, Twitter has mentioned about visualizing a potential opportunity in the businesses' arena too.












