The leader in measuring the digital world, comScore, Inc. on Thursday (June 17, 2009) released a follow up study on the performance of Bing, Microsoft's new search engine, during the second week of its public launch. The findings of the study show that Microsoft has continued to increase its position in the search market following the initial week of Bing's debut.

According to comScore study, Microsoft Sites saw its average daily searcher penetration and share of search result pages in the U. S. continue to climb during the second week of Bing's introduction. Microsoft Sites' average daily penetration among U. S. searchers reached 16.7 percent during the work week of June 8-12, up 3 percentage points from the May 25-29 work week prior to Bing's introduction. Microsoft's share of search result pages in the U. S., a proxy for overall search intensity, increased to 12.1 percent during the period of June 8-12, also climbing 3 percentage points from the pre-introduction work week of May 25-29.

The comScore senior vice president, Mike Hurt said, "It appears that Microsoft Bing has continued to generate interest from the market for the second consecutive week. These early data reflect a continued positive market reaction to Bing in the initial stages of its launch."