With an aim to generate more advertisement revenue as well as a bigger audience for video media, Google News and Google's YouTube video sharing Website are inviting the already Google News-sourced news publications to join the YouTube Partner Program.

The partnership program will allow professional news sites to upload their video content to YouTube, to have it circulated on Google News for mutual benefit - while the news sites will get additional exposure from Google's Web services, both Google and YouTube would be able to attract greater public attention to their ads.

Detailing about the proposal, Olivia Ma, YouTube's news manager, said in a blog post: "Google News and YouTube are inviting any professional news outlet that is already included as one of the 25,000-plus sources in Google News to become an official partner on YouTube and more easily share your news videos on both YouTube and Google News."

Trying to benefit from the social media craze by encouraging news outlets to become YouTube partners, Google has asked them to fill out an online application for the program, and register for an account.

Along with an exposure to Google's vast user base, the proposed deal will also give the news outlets the option to join YouTube's advertising revenue sharing program, allowing them to grab a 'cut' of sales resulting from clicks on ads displayed alongside their video content!