While most users have been raving about the June-launched Microsoft Bing search engine, the software maker appears to have itself put the first stumbling block in Bing's way on Wednesday, when it posted a new jingle "Bing Goes the Internet" on Bing. com.

Going by the Thursday posts on online comment boards, the 1-minute, 13-second Bing jingle is a complete "put off," which can virtually repel potential users of the search engine! In fact, one of the tech blogs, in posting its comments about the new Bing song - "Bing Goes the Internet" - has gone to the extent of terming it "the worst jingle ever!"

Surprisingly, the comments on the Bing. com comment board were no more encouraging than the others - most of the comments put the Bing jingle in three main categories - "awful," "just plain awful" and "completely awful."

The supposedly repelling jingle is the brainchild of the Berkeley, California, musician Jonathan Mann, who was picked by Microsoft after its July-launched online contest - in which the company offered a $500 American Express gift card for the person who could create the 'catchiest' jingle for Bing!

Taking the candid remarks about the jingle in his stride, Mann - who chants 'Bing' 26 times in the song - remarked that the "written in about a half-hour"-jingle was "mediocre," and it was "very much meant to be silly!"