Public awareness campaigns are getting a lot more direct these days. They are not restricting from taking the hard way out. The New York City Department of Health and Mental Hygiene carried out a campaign on similar terms.

Posters with explicitly warning statements were seen with bottles of soda bottles and other sugar based drinks. All beverages like sodas, sports drinks, iced drinks, coffee drinks and fruit drinks that contain more sugar than needed were targeted.

Posters with statements like - "Don't drink yourself to fat" were released. These posters harshly brought the masses face to face with the after effects of consuming excessively sugary drinks and warned them against all beverages.

According to the department's information a 20-ounce cola contained 16 ½ teaspoons of sugar and a 16-ounce iced white chocolate mocha has 13 teaspoons of sugar.

Cathy Nonas, the department's director of physical activity and nutrition programs said, ''As time goes on, not only are portion sizes getting bigger, but the variety of beverages is getting larger too''.

A research also shows that more people are consuming sugary drinks now than they were consuming earlier. The consumption of increased calories is also therefore on a rise.

1,500 posters will be put all across the streets of New York and the message will also be conveyed via the department's health bulletin including the New York City Health Department's blog. There will also be interviews conducted on the streets to see the impact of the campaign.

Nonas said a similar tobacco campaign showed positive results therefore they are hopeful to create an awareness in the masses and make them think twice before they want to spend on the empty calories.