With Google launching the preview mode of its communication and collaboration platform, Wave, to nearly 100,000 users on Wednesday, the new online tool from Google has attracted the interest of a number of developers – including biggies like SAP Research and salesforce.com.

The Google Wave, which thus far was available to developers alone, is an effective combination of an array of technologies, like document sharing and instant messaging, into a system for real-time collaboration.

SAP Research and its NetWeaver development team have used Wave to create an application called Gravity, for developing process models for a theoretical amalgamation of a bank and an insurance company. Upon completion, the process models are transferred into SAP's business process modeling (BPM) software for additional enhancement.

Salesforce.com too has created an extension that using Wave for customer service. Going by the company’s demonstration video, a customer requiring support can use Wave to initiate a conversation with an automated support robot, thereby creating a case record in Salesforce.com. In case the robot fails to answer the user's questions, a live representative joins the conversation upon the request of the user.

With reference to the applications that developers are building as extensions to the Google Wave tool, the company’s official blog specified that Google is deliberating on the idea of a “monetizable wave extension store,” which would facilitate the sales process of those applications that can plausibly be sold.