The latest media reports suggest that plans to sell as much as $200 million of American depositary shares through an initial public offering were filed recently by China Real Estate Information Corp. with the U.S. Securities and Exchange Commission.

The company, which is a unit of E-House (China) Holdings Ltd., a real-estate services company in China, also happens to be the China's largest provider of real-estate information and consulting services based on revenue. 

For the first half of 2009, China Real Estate's earnings were $11 million on revenue of $31.2 million, higher from year-earlier earnings of $7.2 million on revenue of $19.3 million. A healthy growth trajectory was resumed by China's real-estate market, after slowing down at the height of the financial crisis. 

Apart from this, China Real Estate is also mulling to acquire the online real-estate business of Sina Corp., and once it does so, the company will begin generating online-advertising revenue.

Nearly 34% of a joint venture is owned by the company in Sina. It has appeared that a prominent stake in China Real Estate is to be held by Sina, following the IPO; the amount is to be determined based on the IPO's size.

The company mulls to list on the Nasdaq Global Market under the symbol CRIC. Proceeds from the offering would be used in part for capital spending.