Apparently pleased with the response to its August-launched ‘Gone Google’ enterprise advertising campaign in the US, Google now plans to roll out the promotional effort in the international scenario, by advertising its products in leading online and print publications in the UK, Canada, France, Australia, Japan and Singapore.

The endeavor, thus far limited to posting of billboards in Boston, Chicago, New York, and San Francisco, is also being expanded in the US – with the posting of promotional billboards and signs now being extended to airports and train stations as well.

The hoardings basically extol the advantages of products like Google Apps and the Search Appliance enterprise search device, and are chiefly targeted at IT and business executives and managers who play a key role in IT purchasing decisions of companies.

The focus of the advertising effort is largely on Google Apps, Web-hosted suite of collaboration and communication applications of the Internet search giant, whose ‘cloud’ software-as-a-service (SaaS) architecture is clearly a much more advanced option than the management on-premises software.

With the company underscoring that Google Apps is an economical, and easy to implement and maintain, business-centric product, which facilitates better workplace collaboration, Tom Oliveri, enterprise marketing director at Google, said: “The idea behind 'Going Google' is that companies switch to Google Apps and it's a real transformational change.”