That the Google-Microsoft search market rivalry is intensifying is evident from the recent back-to-back announcements pertaining to deals that the two companies have signed with the popular, three-year-old microblogging site Twitter, whereby the real-time status updates and feeds will be integrated into Google search and Microsoft Bing.

The much-expected agreements with Twitter, which have taken a fairly long time to come, would essentially improve the efficiency of search results by enticing the users to scan real-time ‘Tweets’ - which are brief, 140-character, awareness-streaming messages that swarm the well-liked Twitter website.

While the announcement of the Microsoft-Twitter deal was unveiled by the software bigwig at the Wednesday morning Web 2.0 conference in San Francisco, followed by an on-stage demonstration of the newly-launched product; the Google-Twitter agreement was announced on the company’s blog which said that ‘Tweets’ will be incorporated into search results “in the coming months.”

Talking of the Google-Twitter deal, Google’s VP of Search Products Marissa Mayer noted that Google’s addition of Twitter data will fill a “critical gap.”

Meanwhile, with the fairly new Bing search engine being way behind the market leader Google, Microsoft also has another agreement in place, with Facebook, to enhance its appeal with the users. Commenting on microsoft’s deals with Twitter and Facebook, coming amid growing competition, Google’s CEO Eric Schmidt has called Microsoft’s recent team-up attempts as “smart moves.”