Google adds a new, experimental ‘Social Search’ feature to Google Labs

Google-Twitter

With the Google-Twitter team-up coming through last week, Google Monday announced that 'Social Search' - an experimental search feature - is being introduced in Google Labs. The new feature will essentially pay particular attention to the social networks of a user for increasingly relevant search results.

Users desirous of chipping in at the new Social Search feature - which will basically pull results from Google's Gmail and Reader services, along with social networks like Twitter, LinkedIn or Facebook - need to create a Google Profile and add links to the social networking sites that they want Google to search. Thereafter, they would have to activate Social Search through the Google Experimental Labs route.

Talking about the Social Search feature on its blog, Google specified that it aims at finding "more relevant public content from the users' broader social circle," which not only includes a user's contacts in Gmail and Google Talk, but also the friends or followers in all the services that fundamentally form the base of Social Search.

About the pertinent privacy question raised by the new Social Search feature, Google has emphasized that no private information will be made public via Social Search.

Google elaborated saying: "You can find it (private information) without Social Search if you really want to. What we've done is surface that content together in one single place to make your results more relevant."

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