According to the latest figures revealed by the US Audit Bureau of Circulations, US newspaper circulation has seen a serious drop this year and is fast falling further. As per the figures made public on Monday, more and more people are canceling their subscriptions and publishers are cutting distribution and sales of discounted copies.

As per the report, which studied six months up-to September 30, the average weekly circulation of 379 daily news papers has seen a 10.6% fall, to nearly 30.4 million copies, as compared to the circulation rate of last year around the same period.

The reported figures reveal that the drop is more than twice of what was seen in the periods of September 2007 to September 2008, where the reported fall in circulation was 4.6%.

Among the top dailies, fall has been reported by leading newspapers including The New York Times, New York Post, Chicago Tribune and The Boston Globe. Sunday circulations have also been hit hard as none of the country's 25 top ranked newspapers have made any Sunday gains lately.

Among the top ranked newspapers, circulation of only one, the Wall Street Journal, as seen a slight 0.6% improvement. Others to gain a little have mostly been smaller newspapers like the Southern Pennsylvania's York Daily Record and the Las Vegas Review-Journal.