Arizona-based TravelHero has acquired WorldRes, a travel planning and distribution company.

WorldRes.com, Inc. provides online bookings and reservations for hotels, inns, and resorts. The company offers reservations for adventure holidays, activities, tours, and hotels, as well as provides travel insurance for the budget, youth, and independent travel market.

It serves hotels through various distribution partners, including online travel portals, tourist boards, destination management companies, and Internet service providers.

However, TravelHero and WorldRes will continue to operate as separate brands, each serving unique market segments.

Market analyst believes that TravelHero's acquisition of WorldRes secures the organization's position as one of the world's leading online travel planning, distribution and technology companies.

Founded in 1995, TravelHero is a Web-based lodging directory that offers online hotel and travel bookings through its Website, www.travelhero.com. The company develops technology platforms that can be integrated into a client's online site to provide its customers with reservation functionality.