One of the world's leading makers of confectionary, Kraft, currently putting finishes touches to a ?10.5 Billion hostile bid for arch rival Cadbury, has said that the price per share pegged by Cadbury, which is 850 pence, is not realistic. The company has pointed to comments from shareholders of the firm which the bidding is for who all believe that a 820 pence per share price is more appropriate.

Cadbury is, despite a weak economy, currently posting sales and earnings figures which are much better than most of its rivals, and this seems to be the main reason responsible for sparking Kraft's interest in the firm. In addition, Cadbury is fast growing in emerging markets such as India and Brazil.

Currently, Nestle and Hershey are largely being considered as the most likely rivals to Kraft's acquisition of Cadbury. Both the companies, who have been expected by the analysts to put in bids of their own, however, seem to have plans which indicate otherwise. While Nestle's CEO has stated that the company is not currently looking to take on such a huge acquisition, Hershey is still small when compared to the its other two competitors and seems to back-out on its own.

In its third quarter report made public earlier this month, Cadbury had posted much better than expected earning and sales figures, one of the main reasons that it is now asking for a high per share price for acquisition. But Kraft is unwilling to even start talks on the currently high bid. A final decision is expected by November 09.