On Tuesday, despite of declining profit, Kraft reported that it is persists in its endeavor to acquire the British confectionery and beverage company, Cadbury, thus, lowering its annual sales forecast which will raise organic net revenue by 2 percent in 2009, down from a previous 3 percent forecast.

Reassuring to make a discipline approach and impervious if abandoned, the Chairman and Chief Executive of Kraft, Irene Rosenfeld stated, "Let me underscore once again, with or without Cadbury, Kraft Foods is well-positioned to deliver top-tier performance”. According to him, “Lower-than-expected list prices and weakening European economies contributed to the lower sales projection."

Falling rates of Kraft shares, reportedly the company’s share fell 82 cents, or nearly 3 percent, to $26.72 in after-hours trading Tuesday, seem to pose the biggest hurdle on the way to Cadbury acquisition. While, with a view to allure Cadbury shareholders, Kraft is expected to increase the cash portion of its offer.

The preceding abandoned value of the deal made by Kraft was at $16.2 billion. Consequently, Kraft is likely to raise its offer price; yet, limited by regulations the company could not disclose the price or timing of a revised offer.

Announcing the deadline of November 9th, the British regulators have given the company less than a week to make a formal offer for Cadbury.