Britain's largest and top ranked publisher of regional newspapers, Johnston Press revealed that a new hike in revenue from property advertising has helped it make up for the losses it had recently seen because of recruitment advertisements. Asserting that the decline in advertising is now steadily slowing down, the company gave many a reason to believe that the media sector might soon say goodbye to its days of struggle.

Expecting to meet the forecast the company had set for itself for the current fiscal year, Johnston reported that for the first 18 weeks of the year's second half, advertising revenue dropped only 22%, as compared to the same period for the first half when a 33% fall was recorded.

"Recruitment advertising had got consistently poorer since the start of the year, whereas property started to see more encouraging signs in the second quarter and has continued", Chief Finance Officer Stuart Paterson shared.

Britain's media sector had been one of the hardest hit markets in the global recession. The rise in advertising revenue, although slow, has been reason enough for many major newspapers and media associations to hope for a better coming year.