In a recent development that just about indicates that the game development for the Google Android operating system may suffer a blow, Gameloft - the company that makes well-designed mobile games - has informed Reuters that it has decided to lower its investment pertaining to developing games for the Android platform.

Commenting on the reason behind the proposed move by Gameloft, the company's finance director Alexandre de Rochefort explained that "on Android, nobody is making significant revenue" largely because Google has failed to enthusiastically promote software on the Android.

Google's promotion of its own products has thus far been restricted only to viral marketing, its partners, and word of mouth - which, in an extremely competitive scenario may not be sufficient enough to strike a chord with the customers in a big way.

Rochefort further added that there are no encouraging signs in the market for Android customers to go ahead and purchase applications for their phone. Hinting at the underlying problem, Rochefort said: "The Android's application store is not as neatly done as on the iPhone."

Comparing the iPhone and Android platforms for game developers, Gameloft's statistics reveal that while the iPhone games have singularly accounted for as much as 13 percent of Gameloft's revenue during the last quarter; the revenue from Android games was 400 times less - contributing only about 0.0325 percent of the company's quarterly revenue.