Going by the statistics forwarded by market research company NPD, Apple led the US retail desktop revenue share in the US during October - its almost 48 percent share of all US desktop revenue for the month marked a 33 percent year-on-year increase; its last year revenue share being nearly 34 percent.

As per the opinion of the observers, the NPD-compiled data, based on in-store and online sales, is a clear indication that Apple’s launch of a range of new bigger yet sleeker iMacs, which the company showcased in the Apple Stores and online on its welcome page, have notably boosted the sales of the Apple products.

The new iMac models are greatly enhanced devices which offer attractive features like a new RAM ceiling of 16GB; a two-fold increase in the maximum memory of earlier models; and capability of being configured with up to 2TB of storage.

However, though the recent NPD data underscores the success of Apple’s pricing strategy, Stephen Baker, the Vice President of industry analysis at NPD, opines that Apple may not be able to either maintain or build upon the impressive revenue percentage share statistics.

Baker remarked: “While those are great numbers, that's probably not sustainable. Apple gets a huge bump out of new products that no one else gets. Those share increases haven't tended to be sustainable in the long term.”