British Heart Foundation (BHF) conducted a survey and concluded that a majority of people misinterpret the nutrition information on children's foods.

According to the survey about 76 per cent of mothers questioned believed that foods made by wholegrain were likely to be healthier.

While giving examples BHF said that Nestle's Honey Shreddies, which claim to be made of wholegrain contained more sugar than a ring doughnut.

And although Natural Confectionery Company Jelly Snakes claims to be free of artificial flavourings and artificial colourings even they have about 295 calories per 100g.
About 63 per cent of mothers in the survey thought that Kellogg's Coco Pops cereal and milk bars that were labelled as a source of calcium, iron and six vitamins were healthy.

However according to the BHF every 100g were higher in saturated fat and sugar when compared to an average chocolate cake.

The questionnaire found that people wanted a labeling scheme on the front of pack.
“Mums are having the wool pulled over their eyes by food manufacturers,” Peter Hollins, BHF chief executive said.

Hollins also said, "It's time for food companies to stop making excuses and support one system and ensure shoppers are given at glance information about the foods they are giving their kids."

A spokesman for the Natural Confectionery Company putting all beliefs at rest said, "All we claim is that the sweets contain no artificial colours and flavours which is true so why should this confuse anybody.” The nutritional information was clearly indicated on the bag, the spokesman said.