This year, Santa Claus will spread his news in a typical 21st-century style - thus marking a momentous drift in the 'Santa tracking tradition' that began with the rotary phone technology in 1955!

Curious spectators, who desire to Santa in action this time round on Christmas Eve, can get regular updates on Santa's location, by turning to noradsanta. org - the Santa Tracker Web site of the North American Aerospace Defense Command (NORAD).

Thanks to the advancements in technology, NORAD's rather high-tech Santa Tracking, which thus far necessitated radars, satellites, Santa cams and fighter jets, has now marked its presence on a number of convenient platforms - including Twitter, Facebook, YouTube, Flickr, and TroopTube.

NORAD will today post its Santa-location-related updates on the NORAD Tracks Santa Facebook page, aas well as the NORADSanta Twitter feed. Moreover, photo-sharing site Flickr, and the NORAD YouTube channel and TroopTube. tv - a video-sharing site especially for military personnel and their families - will host pictures and videos of Santa's movement.

In addition, the tracking of Santa's progress round the globe can also be monitored on Google Earth. Google, which partnered with NORAD in 2007 to help manage the Christmas Eve traffic, currently hosts the NORAD Tracks Santa Web site.

Noting that 'Santa's location' video will be relayed to the NORAD Tracks Santa Web site, Google spokesman Aaron Stein said: "We're fully prepared to track Santa wherever he may go on Christmas Eve!"