As confirmed by official data shared by comScore on Wednesday, US online spending starting November to Christmas Eve recorded a 5% rise to $27.12 Billion, and even though the total amount spent has been marginally lower than what was spent last year, it was a happy time for online retailers.
Shoppers this year were given an extra day of splurging between Thanksgiving and Christmas as compared to 2008, and adjusting for the impact created by the one day, sales hiked by only about 3.5%.
"This has been one of the hardest seasons. Before, it was 'well, is it going to be up 3 or 3.5%?' This year it could be up, it could be down. Do you base it versus last year, do you look versus a couple years ago?” said Patricia Edwards, founder of wealth management firm Storehouse Partners.
Sales of consumer electronics managed to climd by over 20%, and other strong performers were jewelry and watches, sales of which rose substantially after a "very weak" season last year, as was confirmed by comScore Chairman Gian Fulgoni.
As tracked by comScore, online sales during 2008 had actually managed to fall by 3%.












