Census Banking Upon Partnerships to Find "Hard-to-Reach" Groups and Segments
Census Bureau

The Census Bureau is now banking mainly upon partnering with people to reach out to groups which are inaccessible or hard to reach. A significant example is George Duangmanee, a financial adviser as well as an officer in a scholarship program for Asian tennis players, and due to his latter role, he has become an important Census Bureau partner.

Despite the fact that he has not bothered to send back a reply to the questionnaire mail that was sent to him for the 2000 Census, he has been actively involved in sending across e-mails regarding the same to about 15,000 people who are involved in the Thai Tennis Organization, a group which the Bureau itself might have not been able to reach or invoke responses from.

"At first, I had no idea what the census is. Nobody had ever explained to us how important it is. I tell people, if you have a kid who goes to school here, it's important to be counted. Now they understand", said 38 year old Mr. Duangmanee, who is currently busy working with the Census as a source to approach leaders in communities that are considered hard to count.

And this is just one example. As the Census now prepares for the current Spring's national count, the officials are determined to leave no group behind and are partnering with more and more sources which would help them reach out to the groups.

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