For the financial year's third-quarter, Helen of Troy reported a whopping 67% rise in earnings, beating all estimates pegged by analysts by a large margin, amidst much stronger margins, as the personal-care products and household products firm managed to continue controlling expenses.

Sales, on the other hand, managed to miss the estimates pegged by Wall Street.

In the second half of 2009, the beauty and grooming market started showing small signs of improvement, hinting that customers had started to grow more willing to spend money on little, and discretionary purchases.

Helen of Troy, which takes care of selling licensed products under the Vidal Sassoon and Revlon brands, undertook many acquisitions last year and boosted its personal-care range. It OXO- branded products, on the other hand, led sales rises in the company's household goods segment.

For three months up-to November 30, the company posted earnings of $24.7 Million, or 80 cents per share, a substantial rise from the $15.1 Million, or 48 cents per share, of profit reported for the same quarter last year.

Revenue also recorded a rise of 24% to $189.4 Million.