The Unique Identification Authority of India (UIDAI) has unveiled a new mascot, UDAI, as part of its renewed outreach strategy to deepen public understanding of Aadhaar services. Designed to be friendly, relatable, and informative, the mascot aims to simplify complex processes, promote responsible usage, and reinforce trust in the Aadhaar ecosystem. The initiative reflects UIDAI’s focus on inclusive communication, particularly for first-time users and digitally underserved communities.
