Audi India

German luxury carmaker Audi has expanded its footprint in southern India with the inauguration of its second showroom in Hyderabad. The new facility reflects the company’s strategy to deepen engagement in high-growth urban markets where demand for premium vehicles continues to accelerate. Telangana’s capital has emerged as a significant consumption hub, driven by rising disposable incomes, a flourishing technology ecosystem, and an expanding base of high-net-worth individuals.

Audi India has reported a significant 18% drop in sales for the April–September period, reflecting a challenging market environment for premium automobile manufacturers. The decline comes amid supply chain disruptions, rising input costs, and shifting consumer preferences in India’s luxury car segment. Despite these headwinds, the company continues to focus on expanding its product portfolio, enhancing customer experience, and exploring new mobility solutions.

German luxury carmaker Audi reported a steep 63% decline in its India retail sales during the first half of 2025, delivering just 2,128 units compared to 2,477 units during the same period last year. The downturn is attributed to rising vehicle prices, currency-driven cost pressures, and macroeconomic headwinds from global geopolitical instability. Despite the slump, Audi remains optimistic about the Indian luxury auto market, particularly with the upcoming festive season.