Advertising Sector

It’s a Lipstick Commercial

It’s a Lipstick Commercial

After releasing several trailers of the commercial, Christian Dior has finally released the full version of the lipstick commercial. This commercial features Kate Moss.

Advertising Regulators to Revise Current Terms

Advertising Regulators to Revise Current Terms

The Advertising Standards Authority has asked the Committee of Advertising Practice and the Broadcast Committee of Advertising practice to review the current rules. This review is especially, to be focused on using the term `unlimited' in an advertisement given by the fixed and mobile operators.

NZ Bus Refuses to Allow Displaying of Ads by Atheist Lobby Group

Atheist Lobby Group

A group promoting atheism has shared that after having raised thousands of dollars to display advertisements on buses, NZ Bus is now refusing to allow them on their vehicles.

Chances are that the Atheist Bus Campaign will now take the issue to the Human Rights Review Tribunal.

IDC: Online ad spending contracted 5% worldwide in Q2


IDC has reported that online advertising contracted 5% worldwide in the second quarter, while United States witnessed a drop of 7% in online ad spending during the same period.

According to IDC, spending on Internet ads was recorded at $13.9 billion, down from $14.7 billion in the same quarter a year ago.

Now 3-D marketing

PepsiCo, Procter and Gamble are using DreamWorks Animation for utilizing the technology in revolutionizing their marketing strategy.

Pepsi will air 3-D ads for SoBe Lifewater in collaboration with DreamWorks.  DreamWorks  is also planning a 3-D movie, Monsters vs. Aliens.