Amazon expands use of its virtual currency beyond Kindle Fire; now usable on Android devices

Amazon expands use of its virtual currency beyond Kindle Fire; now usable on And

In a move which marks the expansion of online retail giant Amazon's virtual currency - 'Amazon Coins' - beyond the Kindle Fire device, the company has announced that customers will now be able to use 'Amazon Coins' on Android devices.

According to an Announcement by Amazon, users of Amazon Coins can henceforth use the virtual currency to buy or spend on Amazon Appstore - for buying apps or making in-app purchases - through Android-based smartphones and tablets.

Amazon Coins virtual currency was introduced by Amazon in the US in May 2013, after first using the virtual currency scheme for deployment and payment on the Kindle Fire. The virtual currency is presently available to Amazon customers in the company's three biggest markets - the US, the UK, and Germany.

As per Amazon's claims, the introduction of Amazon Coins in the US has been extremely advantageous for app developers. The virtual currency has apparently helped the developers in driving traffic, downloads and increased monetisation.

About the increasing use of Amazon Coins virtual currency by Amazon Appstore customers, the company's VP Mike George said: "Since the launch of Amazon Coins, we've been amazed by the number of customers using Coins, as well as how many Coins they're spending on apps and games."

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