Amazon India is set to launch its much-anticipated Great Indian Festival 2025 starting September 23, promising an array of exclusive deals, discounts, and festive offers across categories including electronics, fashion, and home essentials. The annual event aims to capitalize on pre-Diwali consumer spending, with significant promotions on high-demand products such as smartphones, appliances, and lifestyle goods. Analysts suggest that the festival will not only drive substantial online sales but also intensify competition with other e-commerce platforms during the peak shopping season.