Apple’s latest iPhone 16 has witnessed a significant price reduction during Flipkart’s ongoing sale, with the device now available for under Rs. 56,000. This move marks one of the most substantial discounts on the flagship model in India, intensifying competition in the premium smartphone market. Analysts suggest that strategic pricing initiatives like this not only stimulate short-term sales but also reinforce Apple’s market positioning against rivals such as Samsung, OnePlus, and Xiaomi.